Seen on US Highway 23, this attention grabbing billboard was commissioned by the Adams Outdoor Advertising company who owns the billboard. Backlit at night so the figure appears to be pushing its way out of the canvas, the spooky image was meant to generate interest from new customers as well as make a point. In the words of Genral Manager of Advertising Jodi Lanning "We are bombarded with so many messages throughout the day that we really wanted to do something that was eye catching to really just make a statement out in the marketplace that you don't need a hundred billboards to get people talking or to go viral," she said. "It's all about the creative."
